Gulf Tourists in Milan
This summer, Milan launched a new tourism campaign titled “Milano, more than a trip. A lifestyle.” This campaign is designed to attract more Gulf tourists, emphasizing deeper and more authentic experiences.
Fiorenza Lipparini, the general director of Milan & Partners, explains that the city offers not just tourist destinations but also a rich and colorful lifestyle.
“Milano is not just a city to visit, but to be lived. It embodies a unique atmosphere and experience,” she stated in an exclusive interview.
The main attraction of Milan lies in the combination of fashion and culture. As a global fashion hub, the city is renowned for its luxury boutiques and famous shopping districts such as Quadrilatero della Moda.
This area includes iconic streets like Via Montenapoleone and Via della Spiga, where visitors can find top fashion brands. For Gulf tourists looking for an unforgettable shopping experience, Quadrilatero della Moda offers everything they desire.
However, it’s not just fashion that draws visitors. Milan is also rich in historical and cultural sites. One of the most popular neighborhoods is Brera, known for its elegance and cultural charm.
Here, visitors can find the Pinacoteca di Brera, a museum showcasing exceptional works of art from renowned painters like Caravaggio and Raffaello.
The neighborhood is also filled with literary cafes, artisan shops, and art galleries, providing a rich cultural experience.
For those looking to explore Milan’s modern side, Isola is the perfect choice. Known for its eclectic and contemporary atmosphere, Isola offers a variety of cultural activities, including the Bosco Verticale, a pair of residential towers that prioritize sustainability.
In addition, visitors can explore unique boutiques, artisan shops, and cozy cafes, creating an experience distinct from traditional environments.
Lipparini explains that Gulf visitors come not only to shop or see attractions but also to experience the city’s atmosphere.
“We strive to provide unforgettable experiences, paying attention to the needs and preferences of GCC tourists. We have enhanced our hospitality services to meet their expectations, including offering halal facilities and customized experiences,” she said.
The hospitality sector in Milan is also focused on providing the right services for Middle Eastern tourists. Luxury hotels in the city have improved their services to cater to the specific needs of Gulf guests, offering various halal dining options and tailored experiences. Many hotels also have multilingual staff ready to assist, making the stay more comfortable and enjoyable.
Milan also pays attention to accessibility for Muslim visitors, with several mosques available, including Al Wahid in the city center and a new mosque planned to open near Viala Esterle in 2026. These facilities provide comfort for tourists seeking places of worship during their visit.
In addition to all these attractions, Lipparini emphasizes the importance of balanced visitor distribution across various neighborhoods in the city.
“Our campaigns are designed to avoid overtourism in specific locations, allowing tourists to explore various districts in Milan. We want visitors to experience the diversity and richness offered by each neighborhood,” she added.
With all its uniqueness and attractions, Milan has successfully become a favorite destination for Gulf tourists. With a range of experiences on offer, from fashion to culture, along with its distinctive hospitality, the city is ready to welcome more visitors and provide them with unforgettable experiences.
Through ongoing efforts by authorities and industry players, Milan is increasingly solidifying its position as a premier destination that combines lifestyle, culture, and beauty.
